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- Fashion products
Fashion is a very competitive industry but since there are so many aspects and unique personal styles, there’s also numerous methods to start your own clothing line.
2 years ago, global sales of retail apparel and footwear reached 1.9 trillion dollars in the United States alone. So, even if you only capture a tiny sliver of that profit pie, you can still own a successful fashion business.
There are many business models to consider when it comes to fashion. You can hand sew clothing or start a t-shirt business by manufacturing your own. Alternatively, you can outsource production using print on demand services like Printful and Printify, or turn to dropshipping suppliers like Modalyst to source on-trend fashion apparel. You can sell garments sourced exclusively from fair trade manufacturers, resell vintage clothing, or quickly mavcss-produce small niche fashion items, like patches to sew onto backpacks.
For inspiration, look to brands who are doing something a little bit different, like Berties of Bay, selling unisex heritage clothing inspired by traditional nautical styles worn along the coastline of Yorkshire, England. Or Celia B, a Spanish brand selling high-quality garments with colorful textiles and patterns inspired by cultures around the world.For even more unique avenues, there’s Shop Fluffy, selling colorful hand-crocheted items for “free spirits, wanderlusts and sassy souls,” Embroidered by Sam, specializing in personalization by embroidering photo outlines onto clothing, and Owl Kitty, selling t-shirts and merchandise of its Insta-famous black cat.
If you have a flair for creativity, an eye for fashion, or even just a geeky love for something in particular—like funny slogan t-shirts—starting a fashion business is a great option.
Find the best look for your clothing business with our fashion website templates.
- Jewelry products
In large part due to social media, jewelry continues to be a developing industry.
Currently, the jewelry industry is worth several billions in the world and the online jewelry industry makes up a solid portion of that.
Therefore, it’s a great business option to consider if you have the necessary skills to create your own standout pieces or a great eye for spotting them.
There are plenty of areas to pursue when considering a jewelry business, whether you make up your mind to target a high or low-value market. You can handcraft gorgeous fine jewelry like diamond engagement rings or striking costume pieces that help your customers refine their look. You can source fashion jewelry that mimics what’s on the catwalk, or start dropshipping pieces from international suppliers and wholesalers.
Use clear and captivating imagery and videos to show your pieces off to best effect and make it easy for customers to find exactly what they want by categorizing collections and adding filters to refine their search. Many jewelers take advantage of omnichannel sales to reach a wider audience. By connecting more sales channels, like Etsy or Amazon, to your Wix Store, you could increase sales by up to 21%.
Take inspiration from handmade jewelry brand Ian Charms who found a successful niche, selling high-quality, childlike charm necklaces decorated with colorful beads and trinkets. Based in Los Angeles, the female-owned company with a loyal Instagram following saw its popularity skyrocket when influential stars like Dua Lipa and Justin Bieber were pictured wearing its custom pieces.
Try our jewelry and accessories templates on for size.
- Electronics and smart devices
beagle drones ecommerce business ideasbeagle drones ecommerce business ideas
Smart devices and advanced electronics are rapidly growing in popularity, thanks to the convenience they add to our strenuous lives. These days it feels like everyone has embraced an element of smart living, with doorbell cameras and Wi-Fi-controlled thermostats now commonplace. The smart home device industry alone is projected to reach nearly $79 billion by 2027.
Starting an electronic or smart devices business with reliable technology and a great idea is a solid plan, especially if you can offer something that your competitors don’t.
If you have the technical skills to design and manufacture your own product, great. But even if you don’t, the workforce has plenty of experienced, knowledgeable workers who can help bring your ideas to life.
If you don’t want to create your own product, you can source a curated range of electronic materials from all over the world or look into selling refurbished items.
If you’re starting an electronics or smart device store use social media to find your key target audience and educate them about your great product. Take some inspiration from Beagle Drones who use clean imagery, simple text and sweeping video footage to showcase its goods to maximum effect. Selling drones and drone accessories is a great option to consider as they now garner mainstream appeal. Real estate agents, wedding photographers, and Instagram influencers alike use drones to capture breathtaking images and videos that enhance their businesses and attract more customers.
Showcase your tech products with our sleek electronics website templates.
- Groceries
the spice suite eCommerce business ideasthe spice suite eCommerce business ideas
In 2020, customers in lockdown turned to eCommerce for all their buying needs, including grocery shopping. As shoppers gained a whole new perspective on the convenience afforded by online grocery shopping they also discovered a world of specialist eCommerce grocery stores.
When selling groceries online it’s crucial to find that specific niche that will help you stand out, which is often what’s needed for customers to purchase food online instead of just resorting to local options.
Sourcing and curating a range of items that fit within a specific niche is a fast and easy way to launch a grocery business with a unique selling point (USP).
Potential niches include:
Sugar-free, dairy-free, gluten-free, soy-free, etc
Vegetarian or vegan
Locally harvested
“Hand-batch made” (even if not by you!)
Organic, sustainable, or fair trade
Gourmet items like handcrafted chocolates, unique jams, or infused oils
Wedding favors (like sourcing candy, smores packets, or cookies and sending them in customized favor bags)
It can be incredibly rewarding to manufacture your own specialist products, like sugar-free nutritional health bars, from scratch but it’s worth noting that this process can be lengthy once you take the entire journey into account, such as product development, manufacturing, branding, and labeling.
Wix Merchants who’ve carved out their USP in the food industry include The Spice Suite, who sell gourmet SpiceBoxes for home cooks to take their food to another level, La Tapatia Tortilleria, merchants selling a wide range of traditionally made non-GMO tortillas, and I Love Caviar, purveyors of the finest varieties of caviar at affordable prices.
Dropshipping is also an option when you’re building an inventory of curated goods, but delivery times may be slower if your suppliers are overseas. Learn more about how to start a food business here.
Create a mouthwatering online store with our food and drink website templates.
- Beauty products
pretty melanin beauty companypretty melanin beauty company
The beauty industry has undergone a marked makeover in recent years, with more niche markets finally gaining the attention and support they’ve rightly deserved for so long now.
Products for people of different ethnicities, organic beauty products for those with sensitive skin who are worried about synthetic ingredients, or sustainable beauty products for those who want to reduce their carbon footprint—there’s something for everyone these days.
Pretty Melanin is an outstanding example of a Wix store that has nailed its niche. It sells skincare created exclusively for Black and brown-skinned women, made with quality, natural and organic ingredients.
If you want to know how to start your own makeup line in a space dominated by conglomerates, you’ll need to focus on creating distinctive products. Even if you don’t work within a unique niche, remember that the unique quality of your product or customer service can help you dazzle consumers in an overcrowded and top-heavy market. Focus on what customers want: easy application, long-lasting and vibrant colors, and standout ingredients. Nail all three and you’ll be in great shape.
Speaking of nails, consider setting up a beauty subscription business. House of Suppliez sells monthly subscriptions of nails and lash beauty boxes at affordable prices. Subscriptions not only delight customers and build loyalty, but they provide your business with a reliable monthly income.
Build the face of your business with our beauty and wellness website templates.
- Baby and children products
Cotton Balloon Balon baby and children productsCotton Balloon Balon baby and children products
Doting parents are willing to spend a pretty penny on their little ones. Accordingly, selling children’s toys, clothing or accessories can be lucrative and with so many different niches available there’s plenty of room for you to enter the market.
Some parents prioritize affordability when it comes to children’s items since they outgrow them so fast. Others will pay more for items that are sustainably made, of heirloom quality, or that are crafted for a special occasion.
Perhaps you have an idea for a brand new product that will improve the wellbeing of babies and parents everywhere, like the makers of Bonsie, who’ve designed babywear that facilitates skin-to-skin contact. Or perhaps, like Cotton Ballon, you want to curate a unique offering of beautiful pieces, selling everything from wooden educational toys to decor for children’s bedrooms.
For parents, word of mouth is a powerful marketing tool, so sharing customer reviews and providing social proof across your digital channels will turn your brand into the talk of the town.
Wix stores that add third-party review apps see an average 10% increase both in their overall sales, and in their average order value within the first 60 days.
Whichever track you decide to take in this market, if you build a website that’s easy for busy parents to navigate and dedicate your time to marketing to the right audience, you’ll find your products occupying a very special place in a family’s formation.
Bring your business into the world with our kids and babies website templates.
- Educational materials and courses
Tools 4 Reading Educational websiteTools 4 Reading Educational website
In 2019, there were 2.5 million homeschooled children in the US alone—and that was before COVID-19 resulted in more virtual learning or homeschooling.
It’s no wonder educational materials remain in high demand and online courses are booming. Whether it’s parents looking for homeschooling aids, books, and educational toys, or educators looking for schooling resources in science, math or literacy, there are many sectors to tap into. Get creative and think outside the box, too. Kits teaching kids about cooking, astronomy, or a foreign language can take off just as quickly as a classic math kit.
You can create an additional income stream by selling or dropshipping products like physical books, educational coloring books or student kits with specially curated supplies alongside paired courses.
Online education isn’t just for kids either. Since the pandemic, adults across the world have had added time to take up new languages, hobbies, and interests. Digital products, like education apps and downloadable books, are top of the class in this market. Users want the freedom to learn through any device, whenever—and wherever—it suits.
Educational businesses are often born from a desire to share skills that can improve the lives and wellbeing of others. Develop a clear mission statement for your business, like Tools 4 Reading, who sell teaching packs for child literacy and offer professional training and development courses for teachers. Or stand out from the crowd with a fresh new take on a popular subject, like Hanson’s Anatomy, who offer bright and colorful illustrated study guides for students of science, nursing and medicine.
Get top marks in business with one of our online education website templates.
- Sustainability-focused brands
Conscious sustainable fashion brandConscious sustainable fashion brand
Sustainability-focused brands aren’t so much a single type of product as they are a classification of business, but there’s no way we could leave it off our list of profitable eCommerce business ideas.
There’s an enormous push toward sustainability right now. In fact, a strong segment of users (including around 75% of Millennials) is willing to pay more for green brands.
People are concerned about their eco-footprint, which is why we’re seeing such a high rate of reusable, biodegradable and sustainable products hitting the market. You can create goods that are designed to help customers reduce their footprint, or you can offer goods that are made in green, environmentally friendly ways. Either way, incorporating a sustainable ethos into your brand’s USP can work wonders.
Take inspiration from Wix merchants like Ruby Love, who sell reusable period underwear, Shampoo with a Purpose, who aim to reduce plastic waste by selling shampoo and conditioners in solid bars, and Conscious, who offer beautiful, high-quality swimwear made from recycled fabrics and ocean waste plastic.
Build a sustainable business with one of our 800+ designer-made templates.
- Pet foods
Instachew pet storeInstachew pet store
Pet owners today love splurging on their pets more than ever. Not surprisingly, the pet care industry skyrocketed to $99 billion in 2020. Finding a pet goods niche to break into and curating related products is a strong eCommerce business idea that could lead to plenty of bacon.
Some eCommerce pet care brands have practically become household names, showing how much people love pampering their pets with carefully-selected treats, toys, cushy beds, and more.
You might choose to take a practical path, sourcing durable toys for tough chewers, supportive beds and joint supplements for dogs with hip dysplasia, or fresh-smelling litter that customers and their cats will love. Or you might choose a more fun and playful route like beautiful pet kennels, decorated jackets to keep dogs warm in colder climates, or training hoops to keep your dog fit, healthy and agile.
You can design and manufacture a brand new product to meet pet owners’ pain points or turn your culinary skills to making delicious pet treats. Think about what niche is underserved and target that.
Instachew stands out from the pack selling smart, practical and innovative pet products that are sure to delight both owners and their beloved animals. They’ve even built upon their success by developing their own flagship product, the Instachew Smart Pet Feeder. (Pet) Food for thought!
Start your profitable pet business with one of our pets and animals templates.
- Wedding goods
Historically, most customers do the majority of their wedding shopping in-person with vendors, but things are changing. The wedding industry, in many ways, has been readily moving more toward digital commerce (as you surely have noticed if you’ve recently bought off a wedding registry).
There are so many wedding products you can sell online.
If you’re a super-organized person who works well under pressure, you could even offer wedding planning services virtually, in addition to selling products.
Some eCommerce businesses cater to the entire wedding journey, from engagement to the honeymoon, in an effort to tap into a wider market. Box and Bow have done just that selling gift boxes for brides and bridesmaids as well as bespoke hand-carved proposal boxes for those who want a more creative way to say “Will you be my bridesmaid?”
If you’re breaking into the wedding niche, Instagram and Pinterest are going to be your best friends, so get your photography and visuals on point. And even if your focus is online, attending local wedding events will help promote your products, capture user interest and connect you with other vendors.
Browse our wedding website templates to find the best match for your business.
- Subscription box businesses
If you’ve got great products and you think they’re ideal for repeat purchases, consider looking into how to start a subscription box business. As we mentioned previously, subscriptions can benefit both the business and the customer, and they make the best gifts.
There’s a subscription box for just about everything: clothes, socks, pet toys, chocolate, coffee, children’s educational toys, luxury goods, makeup, home decor, meals, produce, and even puzzles.
Beacon Book Box is a great example of a successful subscription box company working within a defined niche, offering three different kinds of monthly subscriptions for fans of Young Adult fiction. Divinia Water targets health-conscious customers with 1-3 month subscription options for cases of their premium pure bottled water. And Smith Street Coffee Roasters are tapping into the growing network of coffee aficionados with its Roaster’s Choice Coffee Club subscription. Think you have an idea to rival these brands? The sky’s the limit.
Launch your subscription box business with one of our designer-made templates.
- Furniture and home decor
Kaekoo furniture and home decorKaekoo furniture and home decor
Some customers search for ages for the perfect coffee table, rug or painting. When they don’t find it in person, they go online.
Whether you’re a carpenter, a furniture designer, or photographer, there’s plenty of opportunity to turn your passion and skills into an eCommerce business.
You can design, source and manufacture your own unique products or use a supplier like Modalyst to dropship gorgeous handmade ceramics, linens, and other home decor from all over the world, without having to store and ship heavy items yourself. Artists, photographers and designers alike can create a thriving home decor eCommerce business using print on demand companies like Printful and Printify to reproduce their gorgeous artwork.
Kaekoo is a great example of a successful eCommerce website in the home decor niche, selling a variety of thoughtfully sourced and handcrafted home goods. The company uses neutral tones and stylized imagery of lush furnishings on their Wix site to instantly set the mood of the products housed within.
Create the right vibe for your products using our home and decor website templates.
- CBD goods
CBD has been making waves in the health and wellness industry over the past few years. You can find all sorts of CBD products, including teas, lotions, salves and drops. It’s become the ingredient du jour in everything from skincare to nutritional gummy bears and is so popular it’s even being sold in grocery stores in the US.
If you’re interested in how to sell CBD online you will need to do plenty of research before you source, create, or dropship any products.
Offering high-quality CBD goods with a specific USP—like CBD balm for muscle pain or CBD treats for pets—is a great way to draw customers.
There are many important things to keep in mind if you want to sell CBD such as your compliance with federal, state and local laws, FDA guidelines, and strict marketing and copywriting restrictions. You’ll also need to connect a payment provider that works with merchants selling hemp and hemp-derived CBD products. You can learn more here, and consult a lawyer if you have any questions.
Take inspiration from Go Green Hemp, selling a wide range of CBD products online. They use their website to educate and inform shoppers about CBD and offer complete transparency around their products, sharing detailed third-party lab test results of the purity and potency of each batch of products.
Use one of our CBD website templates to build your business.
- Women’s health products
Women’s items have always had a “pink tax” associated with them, but not always the quality to match up with the pricing. Brands that are taking a quality-first approach to women’s care are taking off at lightning speed.
New brands are popping up in every conceivable category: vitamins and supplements engineered specifically for women and girls, hair care tools and accessories, electrical gadgets for facial skincare, size and color inclusive shapewear, and the list goes on. What could be your USP? What pain point do you want to solve and how can you do it better than the products already out there?
Wix Merchants solving pain points for women across the world include Ruby Love, who skyrocketed to success with their quality leak-proof underwear, Nuolo Wigs UK, who are in the business of selling natural looking wigs for women with complete or partial hair loss, and Fertilix, who specialize in prenatal dietary supplements to support optimal reproductive health.
Bring your women’s health business to life with our designer-made templates.
- Mental health and wellbeing products
Mental health care should be a priority for everyone, and today an increasing number of people are open to new ways to practice self-care.
Items like weighted blankets, calming teas, natural oil diffusers, acupressure mats, light therapy lamps and meditation apps are all performing exceptionally well online right now as younger generations in particular put an effort into taking care of their mental wellbeing.
Sootheze is a great example of a successful company selling high-quality wellness products, offering microwavable, weighted and aromatherapy products, like stuffed teddy bears, blankets and wraps to reduce anxiety and promote calm.
If you enter this field, your credentials and professional endorsements will make all the difference. Like Sootheze, you should explain why a product works and how it benefits the body. Make sure that you can back up every claim with scientific evidence. When you feature information like this prominently, it lends credibility to your brand which can in turn help increase trust and boost sales
